Market Sector :
Corporate
Client :
BCW Group plc
Website :
www.bcwgroup.com
 
This highly innovative financial services and credit management company has become one of the UK's fastest growing companies.

BCW recognised the need to appoint a PR consultancy that could identify and deliver a diverse range of complex business stories to trade, business and consumer press and broadcast media.

MEA has delivered a full PR service, from the composition of compelling copy for BCW's state of the art e-commerce website, to crafting and delivering often complicated stories in a managed and focused manner.

The BCW campaign has been underpinned at every stage by a creative approach to finding stories and delivering them in a journalistic 'language' to relevant and targeted media.

Key Results:
  A broad and managed range of coverage across trade and business press and broadcast media including
  - Half-hour BBC 'Frontline' documentary
- BBC News - new debt collection technique
- SKY Pub Channel - special business features
- The Publican - leading trade title business feature
- Daily Express - half-page news article
- Daily Record - half-page news feature with picture
- Scotland on Sunday - illustrated business news features
- Sunday Herald - business news article
- Business AM - innovative debt collection article and Business AM 'Gazelle' company for   385% sales growth over twelve months
- Manchester Evening News - full-page business feature


 
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