This highly innovative
financial services and credit management company has become one
of the UK's fastest growing companies.
BCW recognised the need to appoint a PR consultancy that could
identify and deliver a diverse range of complex business stories
to trade, business and consumer press and broadcast media.
MEA has delivered a full PR service, from the composition of
compelling copy for BCW's state of the art e-commerce website,
to crafting and delivering often complicated stories in a managed
and focused manner.
The BCW campaign has been underpinned at every stage by a creative
approach to finding stories and delivering them in a journalistic
'language' to relevant and targeted media.
| Key Results: |
| |
A broad and managed range of coverage across
trade and business press and broadcast media including |
| |
- Half-hour BBC 'Frontline' documentary
- BBC News - new debt collection technique
- SKY Pub Channel - special business features
- The Publican - leading trade title business feature
- Daily Express - half-page news article
- Daily Record - half-page news feature with picture
- Scotland on Sunday - illustrated business news features
- Sunday Herald - business news article
- Business AM - innovative debt collection article and Business
AM 'Gazelle' company for 385% sales growth over
twelve months
- Manchester Evening News - full-page business feature |