WWAV Rapp Collins Scotland is the largest direct marketing agency in Scotland, and part of Europe's largest DM group. It was decided in late 2001 that despite the agency's self-evident success and prestigious client list, certain key messages were not being promoted strongly enough.

In particular, WWAV's highly acclaimed creative team and impressive track record of delivery of return on investment were identified as vital assets to be promoted through a highly focused business-to-business campaign.

WWAV looked for an agency with the ability to deliver tangible results in both trade and mainstream business media.

Key Results:
	15 targeted business profile stories secured within first three months in UK's leading business and marketing media
	First six months of campaign produced uninterrupted stream of news and feature coverage in both specialist and business press
	Profile raising campaign for key directors undertaken with great success, positioning WWAV Scotland as innovators, market leaders and a highly successful agency