World-leaders
in the development of driving and racing computer games, Eutechnyx
currently works at the leading edge of this multi-billion pound
high-tech industry.
Based in Newcastle, Eutechnyx understood the importance of
developing a presence in London, as this is the hub of the international
network of publishers, distributors, and specialist media.
MEA built a positive relationship for Eutechnyx in the key
industry trade press through proactively 'selling' stories and
arranging introductions and meetings with editors and editorial
teams.
| Key Results: |
| |
Regular news and feature coverage of
Eutechnyx' business and products |
| |
Introductory meeting with key trade publication
directly resulted in Eutechnyx sponsoring top award at
the industry's 'Oscars' |
| |
Front-page coverage of Eutechnyx winning
a place in the Sunday Times ARM Tech Track 100 list of
the UK's fastest growing companies |
| |
Positive and fruitful relationship developed
with all trade publications resulting in Eutechnyx directors'
regular inclusion in profile and opinion pieces |
