MEA has been retained by Scotland's biggest state-of-the-art private medical hospital for over 6 years, to conduct an on-going PR strategy aimed at constantly improving its profile and awareness across its key market sectors. Targeting a broad spectrum of UK and Middle East media, from national press and women's interest magazines to TV, Radio and specialist medical publications, MEA set out to emphasise the hospital's technological and medical expertise ultimately turning public and political opinion in favour of HCI.

Key Results:
	Successfully repositioned the hospital at the cutting edge of medicine and healthcare.
	Completely broke down political dogma preventing NHS using HCI's capacity and medical facilities to target waiting lists.
	Organisation of a symposium tour of the Middle East with integrated media campaign; to promote HCI's expertise in paediatric and adult cardiology that has seen tangible results in patient numbers.
	First major contract with Scottish Executive's Waiting Times Unit to help alleviate NHS patient waiting times.
	HCI's use of PR to reach its business targets and objectives was rewarded at the inaugural Scottish PR Awards 2002. Click here for further information.